Tag Archives: PFT

NAB 2024: PFT to Unveil CLEAR AI Innovations to Enable Revenue-Generating Opportunities for Content

Prime Focus Technologies invites you to step into the future of content management, creation, marketing, and distribution at booth W1921. Whether you are in the business of creatin... More

Prime Focus Technologies to Feature Latest CLEAR AI Innovations at NAB Show (TV Tech)

New developments include AI-driven tools for content management, creation and distribution. "We're driving a profound transformation with an AI-first approach, reimagining everythi... More

New MESA Podcast Explores AI with Prime Focus Technologies CEO Ramki Sankaranarayanan

Media and entertainment companies are increasingly embracing artificial intelligence (AI) as skepticism of the technology declines in the sector, Ramki Sankaranarayanan, global CEO... More

New MESA Podcast Explores AI with Prime Focus Technologies CEO Ramki Sankaranarayanan

Media and entertainment companies are increasingly embracing artificial intelligence (AI) as skepticism of the technology declines in the sector, Ramki Sankaranarayanan, global CEO... More

PFT Unveils Ad Break Automation Powered by CLEAR AI at IBC 2023

Prime Focus Technologies announced the launch of Ad Break Automation, powered by CLEAR AI at IBC 2023. This significant advancement is poised to generate revenue for content on Fre... More

PFT Appoints Shahram Mani as CRO

Prime Focus Technologies appointed Shahram Mani to the newly created position of Chief Revenue Officer, part of the executive leadership team reporting to the Global CEO, Ramki San... More

Make a Wish: What Would You Like AI to Solve for You? (PFT Blog)

AI – The world is talking about the promise it holds. Everyone wants it. Everyone thinks it is the future. But there is a common disbelief in the M&E industry about its ability T... More

Has Media, Entertainment Cracked the AI Code? (PFT Blog)

Artificial Intelligence and Machine Learning are technologies that enterprises across industries have been keenly experimenting with to explore the utility they can bring. Is there... More

Prime Focus Technologies’ AI Platform, CLEAR Vision Cloud, Now Combines Technology, Consulting (MESA)

Prime Focus Technologies announced new features in its AI platform that help solve real world business problems of TV Networks, Studios and Direct to Consumer businesses. A native ... More

Prime Focus Technologies Makes a CLEAR Difference During the COVID-19 Times (MESA)

Prime Focus Technologies announced new features and advanced security enhancements of CLEAR to help customers embrace the virtual work environment during the current global COVID-... More

Prime Focus Technologies Partners With Prestige Ice Cream’s Rollick for New Brand Campaign (MESA)

Prime Focus Technologies announced that it has delivered two 30-second TV commercials, as well as creatives for their print campaigns (for use across multi-channel print communicat... More

Prime Focus Technologies Rebrands Digital Dailies Service (MESA)

Prime Focus Technologies (PFT) has debuted upgrades to its DAX digital dailies service — a 16-year-old offering that PFT acquired in 2014 — and is rebranding it, making it a pa... More

Mobile Premier League, Prime Focus Technologies Partner for Content Creation (MESA)

PFT Brands, the branding arm of entertainment supply chain software specialist Prime Focus Technologies (PFT), has been tapped by India-based mobile eSports platform Mobile Premier... More

5 Media, Entertainment Tech Trends to Watch Out for in 2020 (PFT Blog)

2019 was truly action-packed for the Media & Entertainment industry! The wheels of consolidation gained major momentum with several mega-mergers taking place. With all these change... More

7 Top Video Trends to Watch Out for in 2020 (PFT Blog)

In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate wit... More

Redefining Promo, Sports Highlight Creation Using AI (PFT Blog)

Promos are key for Media & Entertainment enterprises to create an audience pull. M&E marketing teams create promos to sell their content to a distributor/syndicator or to attract v... More

Post Deliverables, Made Simple and Secure (PFT Blog)

Post producers don’t have it easy. With an ever-increasing number of platforms for distribution and target languages to cater to, getting one’s content to the global market can... More