Tag Archives: ratings

After its total audience measurement rollout plans hit a few bumps last month, Nielsen has received a key bit of good news from the industry: It now has Media Rating Council (MRC) ... More

Nielsen won't release a syndicated product of its Total Content Ratings as it originally planned on March 1. At a meeting between the ratings behemoth and clients on Friday, the pa... More

Nielsen has altered the preview of its Total Content Ratings system. Instead of allowing its media clients to analyze TCR data online as of January 1, it will provide off-line rep... More

Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric... More

At a time when so-called “viewable impressions” are emerging as the industry standard for most digital media buys, Nielsen is integrating three of the leading verification prov... More

Nielsen unveiled its first findings on viewership of TV shows on streaming services on Wednesday, providing data about select programs to media partners at a conference in Las Vega... More

The way we watch TV has changed dramatically in the last decade. With Netflix, Hulu, network streaming apps, and on-demand options, more audiences participate in time-shifted viewi... More

Last year, Nielsen began releasing total audience measurement data to clients who opted into the new product, which gauges viewership across television and digital. ComScore rolled... More