Tag Archives: ROI

How to Kill Digital Innovation, ROI in One Easy RFP Document (Avanade Insights)

Within the digital domain I have witnessed with increasing frequency how large organizations end up as victims of their own RFP processes (and best intentions) – choosing either... More

Oracle Marketing Cloud’s New Chief Emphasizes Integration, ROI (AdExchanger)

Laura Ipsen – formerly an SVP of Oracle’s global industry solutions group – met this week with prospective and current marketer clients at DMEXCO and throughout Europe. “A ... More

Why ROI Data Is The Future Of TV Advertising (Forbes)

The questions “how much?” and “how soon?” have always been attached to the monetization aspect of TV advertising. When it comes to data insights on TV ad campaigns, those q... More