Tag Archives: Salesforce Marketing Cloud

New Salesforce Marketing Cloud CEO Adam Blitzer Doubles Down on CDP (AdExchanger)

he Salesforce Marketing Cloud is crowning a new leader. Longtime Salesforce vet Adam Blitzer will take the CEO reins from Bob Stutz this month. But the business strategy will remai... More

How the Indiana Pacers Transformed the Fan Experience with a Digital Marketing Slam Dunk (Salesforce Blog)

The team ultimately discovered that they could make huge improvements in how they collected, organized, and activated customer data. An email program that was once built on whether... More

Salesforce’s Marketing Report: Data Growth, Use Of AI Rises (Media Post)

Salesforce's fifth annual “State of Marketing” report found the growth rate of data used by marketing departments at media companies is projected to jump 50% year-over-year int... More