Tag Archives: second screen

Why TV Advertisers Need a Second Screen Strategy (Forbes)

The second screen is quickly becoming a first consideration for TV advertisers. The ability to turn what is otherwise a destructive distraction into a creative asset has become an ... More

Report: ‘Second Screening’ While Watching TV Increases Ad Effectiveness (TVB Europe)

Viewers are much more likely to follow up on a TV advert when simultaneously using their phone or tablet. This is according to new research, dispelling one of advertising’s bigge... More

How Turner’s Casting Experiment Just Might Revive Second Screen (Forbes)

One of the biggest trends we’ll see in 2018 will be an increase in ad-supported OTT viewing. While much of this will come from OTT-only services like Hulu and Crackle, we’ll al... More

Vast Media Smart Screen Round-Up: VMAs, ‘The Defenders’ and an Eclipse

Here’s a run-down of recent second screen-related entertainment items, via Berlin-based research and consulting company Vast Media. • Ahead of the Aug. 27 “Video Music Awa... More

Why Brands Need to Invest in a Second-Screen Super Bowl Strategy (Adweek)

Whether you’re a big-time brand looking to amplify your Super Bowl ad or a smaller company looking to enter the fray, the second screen is a powerful opportunity to reach a highl... More

S3 Panelists See Progress with Broadcasters, Smart Content

Broadcasters, cable networks and pay-per-view providers who distribute their content primarily through cable and satellite TV services have long operated in the dark when comes to ... More

Creating the ‘Killer’ 2nd Screen App: What Do Audiences Value the Most?

By Terence Keegan There may never be a single standard for what a second screen app should look like, or what functions it should serve — and that’s a good thing, judging from... More

2nd Screen Summit Delves Into Monetization; Packed House for MESA’s First NYC Event

By Terence Keegan There is still a host of issues to resolve in the burgeoning market for “second screen” entertainment — not the least of which is how the various stakehold... More

Looking for evidence of the ‘Digital Living Room’ of the future at the NCTA’s Cable Show

by Chuck Parker When I attend industry conferences, I often spend time asking myself if I am generating enough value by attending to justify the travel cost, the time away from fa... More

Who is going to disrupt the Pay TV industry?

by Chuck Parker I’ve spent the last few weeks having renewed discussions with a variety of people whose opinion I respect in this space, including those in the Twitter-sphere, t... More

Chuck Parker: Why is Discovery so hard to implement for video services?

by Chuck Parker Last week, it was trying to tackle one of the hardest problems on the internet -- video Discovery. Looking at consumer video services (Netflix, Hulu, Amazon, and e... More

Related Content Database Changes Company Name to Watchwith, Announces New Platform-as-a-Service

Related Content Database, Inc. (RCDb) announced its corporate name change to Watchwith on March 20, in a move that sharpens the company’s focus on enabling second-screen and othe... More

2nd Screen Summit Delves Into Consumer Engagement

By Lyndsey Schaefer The key to mass market adoption of “second screen” apps, says BuddyTV’s Bill Baxter, is to aggregate large numbers of small audiences. Baxter, who keyno... More

MESA Announces 2nd Screen Summit; Chuck Parker Named Conference Chair

With film studios and television networks all eyeing the development of “second screen” consumer apps, the Media and Entertainment Services Alliance (MESA) plans to host an exe... More

Nielsen: TV Ownership To Dip Among U.S. Households

“Second screen” devices appear to be the only screens in a small percentage of American households, judging from a new Nielsen report on the size of the U.S. television audienc... More

Syncing With TV Is Key to ‘Second Screen’ Growth, Says North Highland

Television marketers are eyeing consumers’ iPads, iPhones, and PCs as the “second screen” of the living room — an opportunity to engage viewers simultaneously on two device... More