Tag Archives: ShoppableTV

NBCUniversal Rolls Out Its ShoppableTV Ads (TechCrunch)

NBCUniversal has been testing a new ad unit that allows viewers to buy — directly from their phone — products featured on the show they’re watching. The company is using QR c... More

NBCUniversal Unveils ShoppableTV (THR)

NBCUniversal on Monday unveiled the launch of ShoppableTV, which will give TV viewers the opportunity to buy products within the environment of their favorite TV shows by holding t... More