Tag Archives: Snap

Snap to Launch Select, New Ad Endeavor (Media Post)

Later this quarter, Snap plans to launch Select -- a new way for advertisers to buy and reserve “commercials” alongside the platform’s top Shows in Snapchat Discover. Commerc... More

Snap Reportedly Getting Ready to Launch a Gaming Platform Next Month (Fortune)

Snap Inc., the developer of the Snapchat app, will reportedly launch its new gaming platform as soon as next month. The gaming platform is internally known as “Project Cognac” ... More

Snap Reportedly Working on New Spectacles, Including Two-Camera Version (TechCrunch)

Snap, Inc. calls itself a “camera company” so it shouldn’t be all that surprising that it’s working on new versions of its Spectacles hardware (especially since we reported... More

Snap Will Use Data to Lure Digital Stars Back From Instagram (Bloomberg)

Snap Inc. will finally start giving digital celebrities more data about how popular their posts are -- a move that could help reverse an exodus to Instagram. Snap is going to gi... More

Snap, NBCUniversal Form Studio Joint Venture (Variety)

Snap and NBCUniversal are creating a Hollywood studio dedicated to the future of app-centric entertainment. Snap, Snapchat’s parent company, is teaming with NBCUniversal to br... More

Time Warner Strikes $100 Million Content Deal with Snap (THR)

Time Warner has struck a $100 million content deal with Snapchat's parent company to make shows exclusively for the app, a source familiar with the deal confirmed to The Hollywood ... More

Snapchat Tries to Reinvent TV For Mobile Millennials (Fortune)

As Snap tries to outrun larger and better-funded competitors like Instagram, the company behind the popular Snapchat messaging app is having to keep pushing the goalposts further d... More

Snap Unveils New Camera Ads Trying to Stay Ahead of Facebook (Bloomberg)

On May 15, Snapchat began rolling out a slate of promotional Lenses that superimpose corporate logos, as well as silly tacos, on buildings, horizon lines, and other elements of a ... More

Snap Makes a Bet on the Cultural Supremacy of the Camera (New York Times)

If you’re watching Snap’s stock ticker, stop. The company that makes Snapchat, the popular photo-messaging app, has been having a volatile few days after its rocket-fueled init... More

Box CEO Aaron Levie’s Advice for Snap Following IPO: ‘Be Predictable’ (Forbes)

Levie advises Snap management to focus on communicating their long term strategy clearly, especially if the hype starts to sour. "It's very easy to communicate things when they're ... More

NBC’s $500 Million Stake Boosts Snap Content Play (USA Today)

NBCUniversal has snapped up a $500 million stake in the tech industry’s latest social media darling. NBCUniversal's investment in Snap Inc., as part of its IPO Thursday, not only... More

Snapchat’s 42 Million NFL Viewers Were Big Part in IPO Path (AdAge)

Snapchat has revealed how big its NFL audience is for the first time since solidifying its extensive partnership with the league, which drew 42 million unique U.S. viewers last sea... More

Is Snapchat a Media Company? Even Hollywood Can’t Decide (L.A. Times)

For its recent film “Fifty Shades Darker,” Universal Pictures created a feature on Snapchat that enabled users to put digital masquerade masks on their selfies — a reference ... More

With Snap’s I.P.O., Los Angeles Prepares to Embrace New Tech Millionaires (NY Times)

Next month, Snap, the parent company of the disappearing-message app Snapchat, which is based in the Venice neighborhood, is set to go public — and in the process mint a wave of ... More

More than 60 Percent of Snapchat Users Skip Ads on the Platform (Digiday)

Snapchat has been promoting its ad products and encouraging marketers to pay to play. But the ad-supported revenue model doesn’t seem to work well for the platform as it is suppo... More

Snap Committed to Spend $1 Billion on Web Services with Amazon (Bloomberg)

Snap Inc. has a deal to pay Amazon.com Inc. at least $1 billion for internet services over the next five years, adding to a $2 billion agreement it already has with Alphabet Inc.... More

What Snap’s IPO Tells Us About Spectacles’ Future (Engadget)

When Snap Inc officially filed its IPO last week, we finally got our clearest look yet at its operations. In addition to learning that its co-founders will be donating up to 13,000... More

Snapchat is in Talks for Big Ad Deals Ahead of IPO (WSJ)

As Snap Inc. woos Wall Street ahead of its initial public offering, the parent of the popular messaging app is also spending plenty of time courting another constituency: advertise... More

Why Snap has its Eye on TV Partnerships Like Turner (CNBC)

Snap Inc. making deals with big media companies like Turner shows its desire to dip into sizable television advertising budgets in addition to getting dollars earmarked for digital... More