Tag Archives: Spherex

Today, while the placement hasn’t changed much, never-before-advertised merchandise is now regularly promoted.... More

It’s hard to believe nearly a year has passed since Generative AI’s coming out party. The WGA and SAG-AFTRA strikes had AI at the centre of their negotiations. Industry confere... More

As more international titles are released, ensuring they’re ready for the market is essential. With uncertainty about production, release, and distribution schedules occurring mo... More

In early 2020, the COVID pandemic forced studios to re-think how and when to release major motion pictures. The pandemic cut available theatres and release times by more than half,... More

Text-based indexing peaked in the late 1990s and early 2000s, and companies leveraged keyword optimization to promote their brands, products, and services. In 2007, the iPhone’... More

Text-based indexing peaked in the late 1990s and early 2000s, and companies leveraged keyword optimization to promote their brands, products, and services. In 2007, the iPhone’... More

If you’re older than a Millennial, there’s a good chance you’ve rarely watched TV with subtitles onscreen. When you did, it was probably sitting with someone hearing impaired... More

Due to government-mandated regulations, exporting content to international markets poses a significant challenge for many in the Media and Entertainment industry. These regulations... More

LAS VEGAS — More than 50 MESA members exhibited during NAB. Here’s what a few of them had to share at the show. (more…)... More

LAS VEGAS — More than 50 MESA members exhibited during NAB. Here’s what a few of them had to share at the show. (more…)... More

Spherex will demonstrate Spherexgreenlight, its revolutionary expert-in-the-loop artificial intelligence and machine learning solution, at NAB Show in Las Vegas. The five-day event... More

The Media and Entertainment industry is complex, and many factors can impact content's ability to find an audience. Writing and producing an engaging story are only two elements of... More

Arguably, the most critical metadata signal for the distribution of film and television, content discovery, and ad targeting is an age rating. Local age ratings are required in mos... More

Hardly a day goes by without someone talking about Artificial Intelligence, and apps like ChatGPT, DALL-E, Flawless, Midjourney, Google Bard, or other generative AI technologies ar... More

Spherex's patented Spherexgreenlight AI/ML content analysis technology provides frame-level cultural feedback to content creators, distributors, and platforms so that titles can be... More

Given the increased competition between distribution platforms and the decline of theatrical distribution, how do companies stay competitive? How do they increase market share with... More

Legendary novelist and screenwriter William Goldman famously said, "In Hollywood, nobody knows anything." He was right in referencing Media and Entertainment's ability to predict w... More

What we predicted for 2022 was inevitable because of how audiences, content, and regulation have evolved. The trends driving that evolution are still in play and will continue to i... More

Few technologies instil intense fear or promise in the public’s mind than Artificial Intelligence (AI) and Machine Learning (ML). From personalised shoppers to writing press rele... More

The Albanese Government, the federal executive government of Australia, announced it has approved the use of the Spherex Classification Tool as a new mechanism of safeguarding and ... More