Tag Archives: SSAI

Going Beyond the Fundamentals of SSAI (Synamedia Blog)

One of the key advantages of SSAI over client-based solutions is the ease with which it can be integrated into other parts of your ad-tech ecosystem. Since most of the interactions... More

Synamedia: Understanding the Fundamentals of SSAI

It is 2024 and we are in the middle of a digital revolution where delivering TV advertisements is increasingly becoming more nuanced, precise, and targeted. For video content owner... More

M&E Journal: How Server-Side Ad Insertion is Transforming Video Advertising as We Know It

By Ariff Sidi, Chief Product Officer, Verizon Digital Media Services - Advertising is a reliable source of revenue for many online media companies, but the rise of ad blockers c... More