Tag Archives: Super Bowl

Between the coin toss and end of play, last year’s Super Bowl brought in an estimated $419 million from advertising for US broadcaster Fox, Kantar Media found. The staggering sum... More

The TV business has long looked to Super Bowl as a tent-pole sales event that can rival Black Friday. And according to the National Retail Federation (NRF), this year’s Patriots-... More

As content creators strive to capture defining and dramatic moments from every angle of live events, Sony Electronics continues to be an industry leader when it comes to delivering... More

Deluxe contributed to 36 commercials shown throughout the Super Bowl broadcast, that proved as much of a draw as the game itself and reached 111.3 million viewers. Company 3’s St... More

Consumers spent more than 350,000 combined hours watching Super Bowl LI ads on YouTube during the game itself, a new record and up 15% from 2016’s installment of the game, the Go... More

Exactly how many consumers will stream Super Bowl LI is the big unknown heading into Sunday, but Fox Sports says it’s doing what it can to ensure it will have ample headroom to ... More

Salesforce Marketing Cloud launched its annual Big Game Social Tracker Wednesday ahead of this weekend's Super Bowl showdown between the Atlanta Falcons and New England Patriots. ... More

Whether you’re a big-time brand looking to amplify your Super Bowl ad or a smaller company looking to enter the fray, the second screen is a powerful opportunity to reach a highl... More

Getting up, close and personal at Super Bowl LI may no longer cost you a year’s salary. For the first time, Super Bowl highlights will be delivered in virtual reality– in near ... More

Unlike last year's Super Bowl on CBS, Fox is selling its digital ad inventory for the Super Bowl separately from broadcast (linear) ad inventory. Last year, to advertise in the dig... More

Streaming video has become a mainstream, everyday activity for most Americans — but when it comes to the Super Bowl, most gridiron fans will still be parked in front of a TV set ... More

Fox may have nabbed rights for this year’s Super Bowl LI taking place on Sunday Feb. 4th between the New England Patriots and the Atlanta Falcons, but for the second year Verizon... More

Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the big game. The 30-secon... More

This year’s Super Bowl will again stream live online for free. But for 2017, Fox Sports is adding a twist: For the first time, the internet live-stream of the Super Bowl will inc... More

Fox Sports promises to bring Super Bowl LI viewers into the action as never before with plans to feature replays reconstructed to appear as if they were coming from any player on t... More