By Lucretia Williams, Global Marketing Director, Luxoft - The M&E industry has always valued the creative process, from the story idea and narrative to distribution. In the past... More
Tag Archives: Targeted Advertising
M&E Journal: The Disruptive Technologies: Connecting and Converting Targeted Advertising
How Will Targeted Ads Fare in an Era of Data Protection? (Knowledge@Wharton)
If targeted advertising needed indicators of both enormous growth and potential threats ahead, several recent events have been only too happy to oblige.... More
Network Execs Talk VR, AR and Targeted Advertising
NEW YORK — Executives from A&E Networks, 21st Century Fox’s Fox Networks Group and Time Warner’s Turner Ignite are promoting their brands and content using new ad formats, pl... More