Tag Archives: Twitch

Amazon’s Twitch Angles for More Non-Gaming Advertisers (WSJ)

Twitch, the live videogame streaming platform now owned by Amazon, has been actively seeking to raise its profile in the advertising industry, luring marketers with the promise of ... More

Twitch to Air ‘Magnificent Seven’ Counter-Strike eSports Journey (Rapid TV News)

Metro-Goldwyn-Mayer Pictures, Columbia Pictures and Twitch have teamed up to create an epic showdown featuring seven of the top online players for Counter-Strike: Go. Fans can join... More

Amazon Using Twitch Audience as Focus Group for New TV Shows (AdAge)

Amazon.com has discovered a new use for Twitch Interactive, which it purchased two years ago for about $1 billion. Seeking feedback from Twitch's highly engaged audience of 10 mill... More

Twitch Could Be a $20 Billion Dollar Company Inside Amazon (Backchannel)

In 2015, Twitch viewers watched more than 459,000 years’ worth of live streaming videos that mostly featured people playing video games. That amounts to 5,800 average American li... More

Amazon Video Pilots will Stream on Twitch (TechCrunch)

Twitch has been expanding its video content beyond gaming for some time, thanks to classic shows featuring Bob Ross and Julia Child, as well as its own “Creative” channel where... More

Twitch to Live-Stream Julia Child ‘French Chef’ Marathon (Variety)

The latest personality to join Twitch’s live-streaming lineup is… Julia Child? The Amazon-owned video-game broadcasting service is launching a live 24-hour food channel at twit... More