The introduction of smartphones and the rise of user-generated content platforms such as YouTube and Facebook have eroded barriers to content creation, leaving us with videos of al... More
Tag Archives: video advertising
Video Advertising Goes Back to Basics (Adobe Blog)
Ahead of the Trends: Fragmentation, Competition, Victorious Creatives (Sohonet Blog)
Ad spend is growing. The numbers say so and the maths checks out – case closed, right? It’s easy to see the headlines shout about video advertising budgets surpassing this and ... More
M&E Journal: How Server-Side Ad Insertion is Transforming Video Advertising as We Know It
By Ariff Sidi, Chief Product Officer, Verizon Digital Media Services - Advertising is a reliable source of revenue for many online media companies, but the rise of ad blockers c... More
The Time for Advertising Interoperability Has Come
By Harold Geller, Chief Growth Officer, Ad-ID In the world of video advertising, smooth and automated workflows have been one of the most neglected areas in our business for yea... More