Tag Archives: Virtual Reality

High Hopes for Virtual Reality as E3 Expo Opens in Los Angeles (The Hollywood Reporter)

Some stakeholders see VR content creation as a big business opportunity, while others warn that it’s too early to project such ambitious growth. A recent forecast from Pricewater... More

Horizon Media Hopes to Unlock the Potential of AR, VR With New Division (AdWeek)

Horizon Media has launched UNCVR, a division that will feature a partnership with entertainment-based tech player STXSurreal and focus on augmented reality, virtual reality, mixed... More

VR to Again Feature Prominently at E3

Virtual reality (VR) will be playing a major role again at the annual Electronic Entertainment Expo (E3) June 13-15 in Los Angeles. All the major VR hardware players will be on ... More

Technicolor Experience Center, Positron Partner to Drive Cinematic VR, Immersive Media Platforms (MESA)

VR technology studio Positron, creators of the world's first full-motion cinematic VR chair, Voyager, has announced a partnership with the Technicolor Experience Center (TEC) desi... More

PwC Forecast: AI, VR Hold Promise for M&E Companies

While projecting that global entertainment and media (E&M) revenue will grow to $2.2 trillion in 2021 from $1.8 trillion in 2016, PwC cautioned in a new report that companies n... More

Enhancing Virtual Reality in a Connected World (Tata Communications Blog)

After a prolonged period of inflated expectations, Virtual Reality (VR) and Augmented Reality (AR) are finally starting to enjoy mainstream success. Thanks to headset advances from... More

How YouTube is Making Virtual Reality Look Better (Fast Company)

YouTube has developed what it hopes can become a new industry standard that makes 360-degree videos look better and perform more efficiently. The technological update, which You... More

Google Aims to Equip Tens of Millions of Phones with Virtual Reality Software (Adweek)

Google has ambitions plans to broaden its virtual reality operations this year, as the company pushes deeper into both hardware and headsets. It’s only been a few months since Go... More

M&E Journal: Bringing VR To Hollywood

By Mario M. Kenyon, Francine Marchetti, Furious M - Virtual reality (VR), is the NEW big thing for narrative storytellers and production studios. For live action and animation, ... More

2017 Will Be a Year of Continual Challenges for VR (ARC)

The virtual industry finds itself at a crossroads. The challenge that virtual and augmented reality faces is to live up to the hype. To justify the experience and validate all the ... More

’24: Legacy’ Prequel to Premiere Monday in Virtual Reality (THR)

A prequel to 24: Legacy debuts Monday in virtual reality. Presented by Fox and Samsung, The Raid is a six-minute VR prequel directed by 24: Legacy executive producer Howard Gordon ... More

CTA’s DuBravac: VR Off to Promising Start

LAS VEGAS – The virtual reality (VR) market if off to a promising start, despite what some naysayers have claimed in recent weeks, Shawn DuBravac, chief economist at the Consumer... More

Virtual Reality Needs to Be Social to Succeed (Backchannel)

If 2016 was the year VR arrived, 2017 is the year developers will start thinking seriously about making VR social. VR is all about immersion — that sense that you’re actual... More

IMAX, Take-Two, Warner Execs Tout VR Opportunities at Conference

Virtual reality (VR) presents opportunities for IMAX, Take-Two Interactive and Warner Bros., executives from those companies all said at the Credit Suisse Technology, Media & Telec... More

Will Virtual Reality Need Story Tellers? (VideoInk)

When Friendster first appeared like an apparition in 2002 in Brooklyn, its appeal was immediately clear. But the unruly impact that social media would come to have on the world, re... More

VR is the New Reality for China’s Online Shopping Portals (Jing Daily)

Virtual reality is currently big news in China. While the high costs involved relative to perceived returns continue to deter many brands in the West from wholeheartedly embracing ... More

How Virtual Reality is Transforming the Enterprise (Information Age)

Virtual reality is dominating hype in gaming and entertainment circles this year. But a growing number of impressive use cases in enterprise settings are demonstrating just how tra... More

VR will be a $38 Billion Industry by 2026: Report (Fast Company)

Virtual reality will be a bustling industry by the middle of the next decade, but getting to that point will take some time, according to a study released today. The new 10-year in... More

From Hollywood to Silicon Beach, L.A. Creatives are Plotting Virtual Reality’s Boom (L.A. Weekly)

At this point, it seems that virtual reality really is the next big thing, and Los Angeles is positioning itself as the new industry’s creative hub. VR joins together Hollywood, ... More

Entertainment Used to be Passive — Now Virtual Reality is Making it Active (Quartz)

Many of us grew up in a world in which mass media was uni-directional. We passively watched TV and movies, listened to music, and read newspapers and books without them interacting... More