Virtual reality and immersive content have, for the best part of a decade, remained largely within the province of gamers and exhibition attendees. But there are changes afoot that... More
Tag Archives: VR
Why it’s Time for Creators to Get Immersed in VR Production (TBI)
Doja Cat to Stage First-ever VR Concert with Meta (IQ)
“Doja Cat’s dynamic performance and stage design seemed almost purpose-built for VR.”... More
ESPN Raises the AR/XR Bar In Bristol (TVNewsCheck)
A new ESPN facility in Bristol, Conn., has introduced dramatic new virtual set capabilities for the sports network, taking its production game to the next level.... More
ICVR Takes a Journey Through Pipelines
ICVR turned the spotlight on pipelines during a real-time pipeline session at Unreal Fest 2023 in New Orleans on Oct. 3. “We are going to be talking about pipeline in the cont... More
WGA and AI: It’s About the Industry’s Future
We wrote this piece three, four times. Could have probably done it in a third/half the time had we used ChatGPT, but what the hell fun would that have been? Generative AI, in al... More
Perforce: How Hansoft Makes a Game Developer’s Job Easier
Perforce’s Hansoft application for planning and collaboration makes game development a whole lot easier for the creative teams working on those titles, Johan Karlsson, product ma... More
Forget the VR Vision of the Metaverse: Digital Twins are Coming (SW)
VR is far from ubiquitous public adoption. But maybe we can access the Metaverse with the tools we already have.... More
The Rise of VR/AR/VFX and Live Entertainment
In one breakthrough after another, AR, VR and VFX are augmenting live entertainment, from ABBA’s avatars to XR concerts to Madonna dancing live on stage with her digital selves. ... More
What Apple’s Vision Pro Tells Us About the Metaverse (Digitally Cognizant)
Duncan Roberts, thought leader/futurist at Cognizant, believes the Vision Pro rollout itself—both what Apple did and did not highlight about the product—speaks volumes about th... More
VR, NFTs, and the Metaverse Didn’t Take Over Video Games, Neither Will AI (Forbes)
Stop me if you’ve heard this before. A new technology has come out, securing billions in funding, and is set to disrupt the entire video game industry.... More
60% of Execs Think Apple Headset Will be a VR iPhone Moment (TM)
With WWDC23 approaching, data from Storyblok suggests that 60% of business executives believe the Apple headset will be an ‘iPhone moment’ for VR/AR.... More
NYU Tisch Establishes the Martin Scorsese Virtual Production Center at Industry City
The new center will provide NYU Tisch students and faculty with best-in-class production facilities in a unique setting for collaboration and internships at some of New York’s le... More
VR Isn’t Ready For a ‘Must-Play’ Experience (GamesIndustry)
What will it take for VR to grow beyond its niche status and become an important commercial pillar of the games industry? It's quite literally a billion dollar question – many bi... More
Virtual World May Be Different, Take Longer Than We Expect
We don’t want to brag but we were active in the Web 3.0 world before folks decided to slap a name on it and say it will be worth $23.3 billion by 2028. Back when we were just ... More
Virtual World May Be Different, Take Longer Than We Expect
We don’t want to brag but we were active in the Web 3.0 world before folks decided to slap a name on it and say it will be worth $23.3 billion by 2028. Back when we were just ... More
Tech Resolutions For 2023: Make an Immersive Internet For Enterprise (NAB Amplify)
Technologies such as augmented and virtual reality are transforming the metaverse from specialized tech to enterprise tool — potentially paving the way to new business models. T... More
Sound Is Becoming an Increasingly Important Component of AR/VR (Forbes)
AI is pushing the evolution of virtual audio, and stakeholders need to take time to look (and listen) closely at how far the most advanced tech providers have come.... More
Apple’s VR/AR Headset Could Get Its Own ‘3D Mixed-Reality World’ (Twice)
Everything we know so far about the Apple headset suggests that the device will likely be named the “Reality Pro” or “Reality One” and points to a 2023 release date. Howeve... More
The Quickening Pace of the Immersive Now (VFX)
Virtual reality and augmented reality are more tangible now. VR in particular has enjoyed a steady ascent recently, with help from the Oculus Quest headsets and the strong earnings... More
M&E Journal: Fulfilling the Promise of the Metaverse
We’ve all heard plenty about the metaverse. We’ve heard about how it will change the way we work and play while providing new ways to spend money—on digital clothing, artwork... More