Tag Archives: YuMe

Digital video brand ad company YuMe announced March 1 that it’s partnered with Nielsen on a new programmatic platform-based campaign-based audience measurement offering, geared s... More

By Stephanie Gaines, YuMe - As NBC has shared, the network sold $1 billion in ads for the Summer Olympics in Rio de Janeiro, a combined total that includes national broadcast, ... More

Multiscreen ad tech company YuMe posted a fourth-quarter profit of Net income of $2.8 million on revenue of $45.6 million, with company seeing solid growth among top 20 ad customer... More

Digital video brand ad company YuMe has launched a new mobile vertical video ad format for brands and ad companies, a customizable offering that allows legacy video ads to fit more... More

LAS VEGAS — Audience tech company YuMe debuted its new 360-degree ad format for both brands and advertisers ahead of CES, with the goal of opening up more immersive video possibi... More

The Media & Entertainment Services Alliance (MESA) will be well-represented at the 2017 edition of the Consumer Electronics Show, taking over Las Vegas Jan. 5-8. Here’s a look at... More

Audience tech company YuMe has debuted a new 360-degree ad format for both brands and advertisers, opening up new, more immersive video possibilities for its clients. The mobile se... More

NEW YORK — Virtual reality (VR) presents marketers with significant potential, but also presents them with new challenges, YuMe researchers said during a briefing Nov. 9, where t... More

YuMe and Nielsen today released a new neuroscience-informed research report demonstrating how the unique power of virtual reality platforms present marketers with incredible potent... More

Reaching today’s digital consumer isn’t easy, but if you’re an advertiser, your best bet is to target them in the morning, not at night. That’s according to new research... More

A new study from audience tech company YuMe shows that digital video ad campaigns help trigger sharing among viewers, elicit strong emotional responses from viewers, and even trigg... More

YuMe surveyed more than 5,000 consumers to understand how cultural, environmental and life events influence purchase behavior, media viewing habits, device preferences and the impa... More

Did you ever wonder what a “day in the digital life” of a video consumer is? We know our own individual digital paths, but what about consumers in aggregate? New research from ... More

Video consumption is continually on the rise. Consumers seek out snackable content and often that is found in video format. Advertisers have their work cut out trying to engage wit... More

Digital video brand ad company YuMe has announced a strategic partnership with Paris-based video exchange software provider StickyADS.tv, with YuMe’s demand side platform (DSP) Y... More

YuMe has announced new capabilities to improve brand safety and viewability standards for its programmatic video advertising platform, YuMe for Advertisers (YFA). This includes int... More

YuMe has announced that MUH-TAY-ZIK | HOF-FER, an award-winning, full-service advertising agency focused on strategic creative and media solutions for their stable of clients, has ... More

Addressing the shortage of quality TV inventory during a crowded season such as this election year, YuMe, Inc. (NYSE: YUME), the global audience technology company powered by data-... More

Shifts in the way people consume video content are changing how marketers strategize about video advertising. Increased consumption of snack-sized content, for example, has made sh... More

A new study from multi-screen video ad firm YuMe and IPG Media Lab, the creative technology arm of IPG Mediabrands found that interactive ads almost always have a leg up on their m... More