M+E Daily

Research Firm Urges 3D TV Makers To Focus On Interoperability

The 3D Blu-ray specification may be completed, but consumer electronics makers have more groundwork before a 3D home entertainment market can take root. Next up: ensuring interoperability between 3D displays and accessories.

“Consumers will want reassurance that such things as 3D glasses will interoperate between brands,” says Paul Gray of research firm DisplaySearch. “Retailers will also have the same demand to allow a thriving accessory market to develop. The next stage is less glamorous but vital to secure 3D’s long-term value.”

DisplaySearch expects TV manufacturers to ship some 1.2 million 3D-ready sets this year. That number could grow to 64 million units by 2018 — but only if the industry develops the market with a “sustained attention to detail,” Gray says.