M+E Daily
‘Academy on UltraViolet’ Heading to London
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Capitalizing on the success of the inaugural Academy on UltraViolet last month in Los Angeles, DEG: The Digital Entertainment Group and the Media & Entertainment Services Alliance (MESA) have announced the Academy on UltraViolet London. The event is set for September 5 at the Park Plaza Westminster Bridge Hotel in London.
The Academy on UltraViolet: London will provide an authoritative update on the latest technology developments that are driving the implementation and advancement of UltraViolet in England with an eye toward expansion to the greater United Kingdom and Europe.
“We are very encouraged by the growth we are seeing in UltraViolet, and the number of users continues to rise exponentially as more and more consumers begin to discover the flexibility and convenience of digital and the added value it brings to ownership,” says Ron Sanders, President, Warner Home Video and President, DEG: The Digital Entertainment Group. “Consumers want the ability to access the content they own from anywhere, on any device, and UltraViolet is the simplest and most cohesive way for the industry to deliver that functionality.”
The Los Angeles event attracted upward of 250 executives from studios, consumer electronics manufacturers, retailers and service providers, who spent the day trading insights on how to drive consumer adoption of the UltraViolet digital locker system initiative.
In addition to topics such as “Marketing UltraViolet,” “Evolving the UltraViolet User Experience,” and “Level Setting the UltraViolet Ecosystem,” the London event will feature perspectives from regional retailers and hardware companies.
For program information, or to register for the event, visit www.ultravioletacademy.com/london.
