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2nd Screen Society Announces Definitive 2nd Screen Market Research Study (M&E Daily)
Story Highlights
At the 2nd Screen Summit at International CES today, 2nd Screen Society Chairman Chuck Parker introduced data and details from his new research study: “The 2nd Screen: Transforming Video Consumption.” The 250-page document surveys the current state and five-year projections for this emerging marketplace, which the researchers estimate as a $490 million market today and expect to reach $5.9 billion by 2017. Created by The Intersection, a research company owned by Parker and TV technology executive Renaud Fuchs, and published by the 2nd Screen Society, the report presents both the global market size and segmentation of the hundreds of consumer facing apps in the market place, the build-up of the market sizing, a deep-dive on the technology driving this space, the latest trends and case studies on the leading apps in the market. Read more.
