Smart Screen Exclusive
Save the Date for 2nd Screen Sunday at NAB – April 7
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2nd Screen Society to focus on 2nd screen innovations for broadcast, sports and entertainment
LAS VEGAS — The 2nd Screen Society (S3) and NAB have announced the launch of “Second Screen Sunday” at NAB, an in-depth, afternoon conference at the Encore Hotel on Sunday, April 7 in Las Vegas. The event will discuss and showcase the latest business opportunities, creative case studies and technology innovations related to the creation of supplementary, synchronized and social TV content.
“Broadcast, sports and live entertainment are at the forefront of the second screen revolution,” says S3 executive director Guy Finley. “At our NAB event, creative and technology leaders in the second screen space will showcase how mainstream television is expanding the viewer experience to include complementary, and contextual, content to their personal devices and how it will forever change the way television and advertising are produced, delivered and experienced.”
Preliminary Conference Sessions Include:
- Bring on the Brands: How (and Why) Advertising is Leading the 2nd Screen Charge
- 2nd Screen and Live Sports: From More Stats to More Camera Angles
- Building a Successful 2nd Screen Strategy and Platform
- By the Numbers: The Emerging $6 Billion 2nd Screen Industry
- There’s a TV App for That: Case Studies of Successful 2nd Screen Experiences
For more preliminary information on 2nd Screen Sunday, click here.
