Smart Screen Exclusive
2nd Screen Sunday at NAB Announces Closing Keynote
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Building on a robust program geared specifically to live sports and broadcast opportunities for second screen engagement, 2nd Screen Sunday at NAB has confirmed Jason Kint, Senior Vice President and General Manager for CBS Interactive’s Sports, as the closing keynote address for the day’s proceedings being held April 7 at the Encore Hotel in Las Vegas.
Kint will present a CBSSports.com case study focused on Super Bowl XLVII that will provide an exclusive look at the development and deployment of their second screen and social TV experience. Kint’s presentation will detail the comprehensive planning process and successes achieved for their compelling engagement experience around this year’s Super Bowl.
“This excellent addition to conclude our afternoon of programming emphasizes the importance of second screen strategies that are specific to live sports,” explains 2nd Screen Society chairman Chuck Parker. “The Super Bowl has and will continue to be the premier event for brands and networks to engage the consumer through their second screens and we are eager to hear the important lessons learned from one of the most watched sporting events in the world.”
“2nd Screen Sunday” at NAB is an in-depth, afternoon conference at the Encore Hotel on Sunday, April 7 in Las Vegas. The event will discuss and showcase the latest business opportunities, creative case studies and technology innovations related to the creation of supplementary, synchronized and social TV content.
To learn more about 2nd Screen Sunday at NAB click here.
To attend this Ticketed Event, click here to visit NAB Registration and add a 2nd Screen Sunday ticket to your package.
