M+E Daily
MESA Launches European Affiliate With Jim Bottoms As Executive Director
Story Highlights
U.S.-based entertainment trade association MESA (Media & Entertainment Services Alliance) has announced the launch of a European affiliate headed by newly appointed Executive Director, and longstanding industry specialist, Jim Bottoms.
Formed nearly five years ago to support service providers involved in the creation, production and distribution of physical and digital media and entertainment, MESA also manages the association activities of the Content Delivery & Security Association (CDSA), the Hollywood IT Society (HITS) and the 2nd Screen Society (S3). Its newsletter, the M&E Daily is read by nearly 20,000 industry professionals and it proudly partners with other leading trade associations including DEG: the Digital Entertainment Group, NAB, CEA and DECE.
“MESA has grown rapidly and we are pleased to have someone who has the industry experience and respect of Jim Bottoms to lead our association into its next global phase,” says MESA Executive Director Guy Finley. “This move is in direct response to member requests, reflecting the desire for improved local communication and collaboration in each of the individual European markets and a heightened need for trans-Atlantic networking.”
Bottoms, co-founder of the Futuresource consultancy firm, said he is “looking forward to using my knowledge and experience to take a ‘hands-on’ approach in helping to drive industry-wide initiatives through MESA Europe.
“Never has this been more important than it is today, with the whole entertainment ecosystem focused on creating viable business models for digital content delivery and/or prolonging the life of packaged media.”
According to Bottoms, MESA Europe will offer a series of events for European members throughout the year and will launch initiatives on behalf of the CDSA, HITS and S3 groups in Europe.
For further details on membership or participation in any forthcoming MESA activities please contact [email protected].
