Smart Screen Exclusive
DISH Announced as Title Sponsor of S3 NYC
Story Highlights
By Lyndsey Schaefer
The 2nd Screen Summit (S3) New York is just over a month away, taking center stage during CEA’s CE Week (June 24-28) with a special focus on brands, advertising and broadcast networks.
Produced by MESA and the 2nd Screen Society in partnership with Broadcasting & Cable, Multichannel News and TWICE magazines this annual event will bring together consumer electronics, broadcast, advertising, brand and content holder executives along with their technology provider partners for a full program of information, market statistics, education and thought leadership around the emerging 2nd Screen ecosystem. The title sponsor of the 2nd Screen Summit NYC is DISH.
Building on the success of the 2nd Screen Summits held in Los Angeles and at both CES and NAB this year, S3 NYC will emphasize the importance of the 2nd Screen to digital distribution models being discovered by content holders, brands and advertisers.
“Driven by mobile and tablet penetration, we see a growing trend in consumers using these devices as 2nd screens to control, engage and personalize their TV experience,” says Vivek Khemka, DISH Senior VP of Product Management. “The DISH Hopper platform is built with these consumers in mind. Only Hopper offers apps that integrate social engagement, enable simple discovery of popular TV shows and nearly eliminates the need for a traditional remote control. The future of the TV industry will be determined by our capability to offer personalized and engaging user experience and that’s why we’re pleased to join other industry players in recreating the TV experience.”
