Smart Screen Exclusive

By Lyndsey Schaefer

Telescope is the industry-leading provider of multichannel consumer engagement and mobile technology solutions, enabling media companies and marketers to create compelling interactive content experiences with their target audiences. They manage more than 1.5 billion consumer interactions every year.

Telescope’s CONNECT platform and second-screen technology supports some of the largest and most demanding mass-volume televised campaigns like “American Idol,” “America’s Got Talent,” “X Factor” and “The Voice.” Their CONNECT platform integrates the most relevant channels of consumer interactivity (mobile, social and web), and allows clients to easily and cost-effectively create visually-rich interactive content experiences that amplify audience advocacy and participation, and are distributed & optimized across all digital devices, onscreen, and in-venue.

“Dynamic interactivity is happening through us. We’re a platform that can be used by clients as a self-service tool or for custom campaigns that we manage,” says Jason George, CEO, Telescope. “But developing and delivering a campaign is not where we see the most value, we offer our clients measurement and data analytics to help them best deliver ROI through engagement and better understand their target audience.”

Since 2001, leading media companies and brands like FOX, NBCU, CBS, AT&T, NBA, NHL and Sprite, among many others, have selected Telescope’s platform to power and maximize results on their largest and highest-profile consumer engagement campaigns.

George says that Telescope is not new to the second screen ecosystem. Their relationship started with Fremantle, who charged Telescope with bringing “American Idol” to the U.S. in 2001.

“We’ve been powering audience engagement for a long time – before it was called ‘Second Screen’,” George explains. “We look at our approach as multi-screen – we deliver interactive solutions anywhere and facilitate interactivity through any device.”

Telescope is also active in the sports arena – one such example is their work with Turner and the NBA around the NBA’s All-Star Weekend, the innovative cross-media campaign delivered record-breaking results on Twitter and enabled Sprite to interact with the top 1 percent of brand advocates through their custom “influencer” algorithm.

Headquartered in Los Angeles with offices in New York and London, Telescope is well-positioned to meet the changing nature of the business as well as to capitalize on growth opportunities in smart TVs, IPTVs and ACR.

“As we’ve seen, people are going to continue to consume content in many different ways – it will become really interesting when viewer’s devices are ‘talking’ to their TV,” George says. “TV will remain the main screen – it’s the best way of displaying rich content; while interactivity and personalization will be through multiple screens.”

“That’s one of the reasons we joined MESA. The great thing about the U.S. is utilizing platforms like Facebook and Twitter and the enormous potential to apply those learnings to other markets,” George says.

To learn more about Telescope, visit http://telescope.tv/.