Smart Screen Exclusive

Allen DeBevoise, the Chairman, CEO and Co-Founder of Machinima, Inc., will be the keynote speaker for the 2nd Screen Summit at CES, set for January 6, 2014 at Treasure Island Hotel & Casino.

You can register for the 2nd Screen Summit here.

Under DeBevoise’s guidance, Machinima has become a major force in reaching the core 13-34 year old male demographic and young entertainment consumers, because the company is at the cutting edge of on-line video entertainment and the changing experience of entertainment consumption.  It also enjoys a massive, global, and highly engaged audience.

No doubt DeBevoise will discuss the recent launch of Machinima’s innovative new App to accompany last week’s debut of Xbox One.

The new app offers gamers special gaming videos and tutorials on screen via the Xbox One’s new Snap feature. The feature is voice activated, and allows gamers to do a variety of cool activities.

The Machinima Xbox One experience also offer gamers the opportunity to earn unique media achievements created by gamers, for gamers – designed with inspiration from the original game achievements on the Xbox platform.

“With the new Xbox, you can say “Xbox, Snap Machinima” while playing a game and Machinima will launch on the right side of your TV screen,” writes Matthew Cohen, Director of Business Development for Machinima. “The ability to put both of these experiences on the same screen gives us the chance to do some really powerful things with your gaming experience.”

The new app will also give Machinima’s advertisers a new platform to reach gamers, with marketers already signing up to sponsor the app.

Machinima is also set to develop 30 custom Machinima Wingman videos for each game title that will automatically populate in the Snap window after saying “Xbox, Snap Machinima.” Exclusive videos include: “Dead Rising 3”, “Battlefield 4”, “Ryse: Son of Rome” and “Call of Duty: Ghosts”.

These custom videos will offer gamers the ability to access tips and tricks while they play.

Machinima’s global network features original content, premium episodic series, fan-created gameplay videos, official content from game publishers, television networks and film studios, and over 20 original daily and weekly shows, all aimed at the coveted 13–34 year old male demographic. The number one male targeted network on YouTube, Machinima reaches over 188 million monthly uniques, and delivers 2.1 billion video views a month, and growing.

In addition to the Snap experiences, Machinima will also launch an Xbox One SmartGlass experience, giving gamers a second-screen companion to keep a full-screen game on the TV and get a sidekick Machinima experience on a smartphone or tablet.

Click here for more info on the 2nd Screen Summit.