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Digitalsmiths: TV Everywhere Still Struggling
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By Chris Tribbey
For all the work pay TV providers are putting into TV Everywhere platforms, the efforts are still going largely unrecognized by their subscribers.
That’s according to a consumer survey report from Digitalsmiths, which found (for the second straight quarter) that more than 50% of respondents didn’t know whether or not their cable or satellite company offered a TV Everywhere app.
Only 19.6% of the survey’s 3,000-plus respondents had actually downloaded a TV Everywhere app to their mobile device, and of those, 44.6% said they barely accessed the app on a weekly basis.
“Our recommendation to the pay TV providers is to do a much better job promoting those apps and making their consumers aware of them,” is the advice offered by Billy Purser, VP of marketing for Digitalsmiths.
Instead of TV Everywhere apps, consumers seem more interested in the apps provided by individual networks, with more than 31% saying they’ve downloaded more than one. And when it comes to social media applications, there truly is a measurable benefit for TV shows, Purser said.
