Smart Screen Exclusive
Second Screen Panelists: What Happens on TV Still Most Important
Story Highlights
By Chris Tribbey
Yes, more and more households have several screens at their disposal, and yes, more and more people are utilizing second screens for content of every variety.
But the big screen in the living room is still the most important, analysts stressed at the Forecast: Hollywood event.
“If a big screen is available in the home, they will go to it,” said David Mercer, VP and principal analyst for Strategy Analytics. “We see this continuously with our family studies.”
Mercer’s analysis shows a worldwide addressable TV screen install base (covering tablets, mobile PCs, smartphones, desktops and the main TV screen) of about 5 billion in 2013. By 2017 that number will be 7.2 billion. There’s been a 200% increase in displays in just the past decade, 85% of that being new TVs.
