Smart Screen Exclusive
Evite, ConnecTV Partner on Social TV
Story Highlights
By Chris Tribbey
Online social planning company Evite has tapped ConnecTV and its app to help Evite users promote in-home and virtual viewing parties for sports, reality and Hollywood events, the companies announced.
Evite and ConnecTV will work together to create live viewing events for the Super Bowl, the Grammys, the Golden Globes, the Oscars, American Idol, college basketball games and more, with Evite promoting ConnecTV’s Apple app, which allows users to create a six-second clip from live TV, personalize it and share it via Facebook, Twitter and email.
The two companies will vote on the top clips submitted during live events, and advertise the partnership.
“Over the past few years, we’ve seen an acceleration of in-home parties hosted for major TV shows and sporting events, and we’re delighted to partner with ConnecTV to add social sharing to the in-home party experience,” said Evite president Hans Woolley. “Social media has also made virtual viewing parties an important shared experience. Being able to invite your friends to watch a great live show with you, no matter where they are, is core to Evite’s mission of bringing people together.”
Stacy Jolna, co-founder and chief marketing officer of ConnecTV, added: “Sharing those special video, ‘watercooler’ moments from big games or the top awards shows is key to the real-time fun and richness of ConnecTV, and a driving force behind our exciting partnership with Evite, the leading digital party invitation and social planning company.”
