Smart Screen Exclusive

NEW YORK — HITS, the media & entertainment IT association, will host its Second Annual HITS Broadcast IT Summit, at the NAB/CCW Convention at Jacob Javits Convention Center on November 11.

The gathering will feature Michael Wolff, the best-selling author of Television Is the New Television, as the keynote speaker. Wolff will talk about the future of the broadcasting industry, old media vs. new media, and why he believes addressable television will be “a game changer.”

During the keynote, the technology executives in attendance will gain “a new way to look at TV and a new way to look at digital,” says Wolff, who expects to “flip the way you look at each of them.”

The second HITS Broadcast IT Summit at NAB/CCW will also feature sessions on:

• Generating $ and Sense Across all Platforms
• The New Cloud: Collaboration By the Numbers
• Broadcast Data & Analytics: Leveraging Insights and Intimacy into Results!
• It’s Not “If” But “When” You’ll Get Hacked: Secrets to Building an Incident Response Team
• IT Meets Madison Ave.

Wolff’s keynote address, “Why Television Is the New Television,” will be an armchair discussion between Wolff and HITS Executive Director Devendra Misha.

A media columnist at USA Today, Wolff will provide his own unique and often controversial perspective about the broadcast industry and why he believes television will emerge stronger than ever from its current advertising wars with digital media.

Other confirmed Summit participants include: Ken Brady, Senior Vice President, Media Technology and Operations, Turner Broadcasting System; Jeff Davidson, Content Supply Chain Architect, Viacom; Stacey Decker, Chief Technology Officer, WGBH; Harold Geller, Chief Growth Officer, Ad-ID; Glenn Goldstein, Senior Vice President and Chief Technology Convergence Officer, Viacom; Bob Liodice, President and Chief Executive Officer, Association of National Advertisers; David F. Poltrack, Chief Research Officer, CBS; Kurt Rao, Vice President, Corporate IT, and Chief Information Officer, Time Warner; Frank Savage, Vice President and Senior Architect, HBO; and Joe Simon, Chief Technology Officer, Univision.
Levels Beyond, the company behind Reach Engine, a media inventory software platform, is the Diamond sponsor of HITS Broadcast IT Summit.

HITS (originally the Hollywood IT Society) was founded in 2010 to assist in the development of a universal digital identifier for filmed and television content; since then it has worked on a wide variety of collaborative workgroups to address ways the media & entertainment companies can build operational efficiencies and manage the new digital production workflows and distribution of their content.

To find out more about the HITS Broadcast IT Summit, please visit: http://www.hollywooditsociety.com/nyc-2015/

To become a sponsor of the HITS Broadcast IT Summit, please contact: Garrett Randall, (310) 882-9204; [email protected]