Smart Screen Exclusive

New ‘Variety’ Summit to Tackle Data-Driven Storytelling, Marketing

For Variety’s first-ever Big Data Summit, one day just wouldn’t be enough to cover all the ways big data is impacting Hollywood.

On Nov. 4-5 at the Intercontinental Hotel in Century City, Calif., Variety, PricewaterhouseCoopers and the University of Southern California’s Marshall School of Business will bring together digital, film and TV leaders to tackle all the ways big data is impacting the industry, from audience measurement, to marketing and advertising, to storytelling, to content security.

“I’m excited to be able to participate at Variety’s first Big Data Summit, as data analysis is transforming the entertainment and media industry,” said Todd Supplee, partner for media and entertainment at PricewaterhouseCoopers. “This is a great opportunity for leaders in our industry to discuss how big data analytics will continue to drive our business forward.”

Highlighted speakers and panels for the first day of the event includes:

• Exclusive research presented by Chris Moody, VP of data strategy for Twitter, interviewed by Variety’s senior Silicon Valley correspondent Janko Roettgers.

• Executives from PMK-BNC, Twitch, Yahoo, AOL and IBM will discuss the state of big data in the entertainment industry, and how integrating and interpreting advanced analytics is changing the way business is done.

• Viacom CEO Philippe Dauman will be the first keynote of the day, interviewed by Variety co-editor in chief Andrew Wallenstein.

• Data experts from Legendary Entertainment, Electronic Arts, ABC Television, the L.A. Galaxy and The Walt Disney Co. will share which sources they look to for analytics.

• Executives from Sony Pictures Entertainment, Google, 20th Century Fox, Nielsen and United Talent Agency will tackle how data has changed film marketing.

• Research heads from NBC Universal, Turner Broadcasting, Warner Bros.,
FX Networks and William Morris Endeavor-IMG will look at the ways new metrics are changing how TV viewing is gauged today.

Highlighted speakers and panels for the second day of the event includes:

• A panel of content protection experts looking at current best strategies to protect content intellectual property. Including an exclusive cyber security report from PwC’s Wendy Frank, partner for cyber security and privacy, the panel also features content security experts from 20th Century Fox, Disney-ABC Television Group, the Ultimate Fighting Championship and Bryan Ellenburg, advisor for the Content Delivery and Security Association.

• Producer, director and actor Eli Roth will be on hand for the first keynote conversation of the day.

• Viacom’s Ross Martin, EVP of marketing strategy and engagement, and Kern Schireson, EVP of data strategy and consumer intelligence, will offer up exclusive research on what makes up today’s new audience for television.

• Experts from ICM Partners, Mashable, Hulu, Taco Bell and Horizon Media will share their thoughts on where social media fits into today’s big data discussion.

Members of the Media & Entertainment Services Alliance (MESA) are eligible for a 25% discount to attend, using this link.