M+E Daily

ContentBridge Develops Automated Delivery Channel for Proximus TV and Studio 100

By Chris Tribbey

Digital content supply chain solutions ContentBridge has finished putting together an automated digital delivery channel for Belgium-based Proximus TV and Studio 100, linking the latter’s catalog of kids and young adult content to the former’s TV service, the Santa Monica, Calif.-based company announced.

“I am particularly proud of the way our product and software development teams quickly built an automated delivery channel connecting Studio 100 and Proximus TV,” said ContentBridge COO Doug Reinart. “In less than two weeks, the team created and tested the media transcoding, packaging, automated QC, and delivery automation to execute large content deliveries meeting Proximus requirements from the very first transmission.”

Programming now available from Studio 100 for Proximus subscribers via ContentBridge’s delivery channel include “K3,” “Maya The Bee,” “Heidi,” “Bumba,” “Mega Mindy” and “Vicky The Viking.”

Reinart: “Studio 100 can now seamlessly support on-going digital deliveries of movies, episodes, and short-form video to their valuable partner. The relationship between Studio 100 and Proximus is bound to strengthen and grow as a result.”

Reinart said the electronic service ContentBridge built between Proximus and Studio 100 offers a wider glimpse into where the digital supply chain is headed, adding that a software-enabled “self service” supply chain will prove to be a “viable substitute for many post production activities.”

“ContentBridge is focused on discrete cloud services capable of replacing legacy post production functions handling digital content distribution. Content owners have the option of being more in control and efficient when delivering their content to digital retailers and other business partners,” he said.