M+E Daily
Vubiquity, ICX Media to Offer Independent Content Creators Access to Global, Premium Video Distribution (MESA)
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ICX Media and VUBIQUITY announced today that independent content creators on the ICX Media platform will have access to additional distribution services from VUBIQUITY and its subsidiary Juice Worldwide. ICX Media developed a powerful single-interface analytics and intelligence platform that enables independent creators to manage, market and monetize their video content across web and mobile platforms. By partnering with VUBIQUITY and Juice Worldwide, the company will be able to deliver premium content to the world’s leading digital distribution globally.
“Our mission is to empower content creators by providing them with a single platform to access dozens of distribution and marketing channels, services and applications. Our relationship with VUBIQUITY is a significant step towards that goal,” said Michael Avon, CEO of ICX Media. “VUBIQUITY’s global network of premium video distribution providers will unlock enormous opportunities for our content creators to discover new opportunities and lucrative means to define themselves across the digital landscape.”
As a beta customer, VUBIQUITY will also gain early access to ICX Media’s growing community of creators, allowing the company to identify and source content for its clients’ various services. VUBIQUITY will also leverage ICX Media’s data and analytics technology to efficiently match specific content to audiences, enabling more precise curation and distribution of high-quality content.
“Harnessing the rich data and analytics backbone ICX Media is building will enhance our ability to match content creators and video distributors rapidly and effectively,” said Darcy Antonellis, CEO of VUBIQUITY. “Increasing our access to the creative works of rising talent, made possible by joining ICX Media’s beta program, will reinforce our efforts which bring a steady stream of fresh, compelling video content to our affiliates – while simultaneously helping independent creators reach a wider audience.”
