Smart Screen Connections

ZOO Digital and Honeycomb Partner for New TV Ads Subtitling Service

ZOO Digital has announced a strategic partnership and full integration with Honeycomb TV, offering a faster and more cost-effective subtitling service to the TV advertising industry. ZOO’s innovative cloud technology provides a highly efficient way of producing compliant subtitles and captions in any language or format, including TV, YouTube, Vimeo or Instagram. Honeycomb is a ground-breaking video advertising distributor that also uses cloud technology to deliver advertisements to broadcasters more quickly and at a lower cost.

By being fully integrated, ZOO is able to subtitle adverts with a turnaround time as short as 30 minutes and at half the price of competitors, while maintaining outstanding quality. Launched earlier this year and with several global brands and advertising agencies already on board, ZOO’s smarter, faster subtitling service is proving invaluable in the world of fast-turnaround subtitling for advertising.

ZOO already has an established reputation for providing captioning and subtitling services into more than 55 languages for some of the world’s leading film and TV companies, including Apple, BBC, Warner Bros and HBO.

Similarly Honeycomb has a strong track record in the advertising industry having been launched by James Carpenter and Richard Carter – the founders of Adstream, one of the largest global companies in the ad distribution space.

Visitors to ZOO’s stand 5.B48 at IBC Show 2016 in RAI Amsterdam September 9 to 13 can see live demos of the revolutionary technology in action. Subtitling for TV Ads is just one of a full range of global content services, which includes digital distribution, subtitling and captioning, metadata creation and localization, dubbing, artwork localization, workflow, asset management, eScreeners and compliance editing.

ZOO President Gordon Doran commented:

“ZOO and Honeycomb make ideal partners – we both offer ground-breaking services, fast turnaround, a fair price and the agility to respond quickly to the changing needs of our customers, thanks to the power of cloud technology.”

James Carpenter, co-founder of Honeycomb said:

“This is a partnership that has our customers at its heart. By revolutionising the business model, we’re enabling advertisers to spend their budgets on the important task of creating great advertising delivered to exactly the right audiences. There’s no doubt we’re better together.”

ZOO Digital, based in Los Angeles, London and Sheffield, provides media production, localization and digital distribution services to the world’s leading content creators and distributors, including major Hollywood studios, BBC Worldwide and iTunes.