Business

Deluxe Australia Boosts Focus on Growing Demand for OTT/Broadcast Services and Visual Effects (MESA)

Deluxe confirmed that the company is focusing on growing its presence in Australia around its cloud-based playout, media asset management and media delivery services for film, television and broadcast, and its visual effects services. With this focus, Deluxe will wind down its post-production services for local film and television productions by closing its DDP Studios and Stage One Sound brands. Deluxe recently invested in the development of a new state-of-the-media facility in Macquarie Park in Sydney, expected to open in October 2016. The studio, which will service markets across the Asia Pacific region, includes the Deluxe MediaCloud Broadcast Delivery Network which provides an IP-based playout, media asset management and delivery platform for local and regional broadcasters.

Deluxe Australia Managing Director, Alaric McAusland explained, “The globalization and enormous changes in the entertainment and broadcast industries are driving demand for services like localization, IP-based delivery, and world-class visual effects on a global scale. At the same time, we are experiencing reduced demand for post-production services in the domestic market. Maintaining Deluxe’s world-class quality in post-production requires a pipeline of projects that today the local Australian industry isn’t able to deliver, and regrettably, we’re discontinuing some of our services. It is of course, very difficult to make changes that impact people who have served the company admirably for so many years. We are encouraging those individuals to apply for openings within growth areas of Deluxe.”

The company has also invested significantly in its Australian animation and VFX brand, Iloura which will continue to provide world-class visual effects services in Australia along with sister VFX and finishing brand, Method Studios which, along with Deluxe’s Flagstaff Studios and Sound Lounge brands will also continue to deliver top creative services in Australia.

DDP Studios in Melbourne will close at the end of September 2016 and DDP and StageOne Sound in Sydney will wind down over the in the first half of 2017 as the team completes the full slate of film and television projects underway at the studio. Going forward, Deluxe will continue to provide world class on-the-ground support for large international and local productions shooting in Australia with on-set and location-based dailies and colour management (DI) services now provided remotely by its global network of creative brands including Company 3 and EFILM.