Business
Cognizant Acquires Digital Agency Mirabeau BV (MESA)
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IT, consulting and business process services firm Cognizant has agreed to acquire Amsterdam-based digital marketing and customer experience agency Mirabeau BV, giving Cognizant a broader, digital-business reach across Europe. Terms of the deal were not disclosed. Mirabeau currently works with brands — including KLM, ING, Maxeda, MoneYou, and Transavia — to create digital marketing strategies and omni-channel customer experiences. Cognizant will fold in approximately 260 Mirabeau employees into its Cognizant Digital Business practice.
“The most successful companies are the ones that combine marketing, operations, and technology to drive comprehensive digital transformation,” said Mirabeau CEO Adjan Kodde. “By joining forces with Cognizant, we are even better positioned to help our clients succeed in this fast-changing, highly competitive marketplace by delivering improved personalized experiences across multiple devices. Our combined knowledge and experience will help us provide superior solutions to our customers in the Netherlands and internationally.”
Santosh Thomas, president of global growth markets for Cognizant, added: “Companies in consumer-facing sectors are increasing their investments in interactive solutions to provide better, more personalized experiences to their customers. To help our clients drive growth, Cognizant Digital Business links social science research, digital strategy services, design thinking, marketing services, analytics, IoT products and services, cloud applications, and interactive content management.
“Mirabeau further strengthens our ability to work with clients to identify important insights, develop strategies, and then design, prototype, and scale meaningful product and service experiences.”
