NeuLion, Southern Conference Announce Multi-Year Extension of Partnership (MESA)
NeuLion today announced that it has extended its partnership with the Southern Conference, one of the nation’s oldest and most historic intercollegiate athletics conferences, to continue to power the conference’s digital network. “It’s not just about streaming video,” said Tim Vargas, Senior Vice President of NeuLion. “NeuLion specializes in building the fan experience, delivering high quality video on any device, and providing viewer interaction with all SoCon action through a single digital destination.”
The network provides hundreds of live events, plus on-demand video and audio content from each school with interactive touch points that will consistently offer a personalized experience for Southern Conference fans anytime, anywhere.
The SoCon Digital Network, an eleven-channel network, home to live and on-demand event coverage from each school, is available on multiple devices including PCs, smartphones and tablets, and will soon be adding apps for AppleTV and Roku. Each of the conference’s ten schools has its own individual channel and the Southern Conference has its own conference-wide channel featuring all available digital content across the conference.
“Extending our partnership with NeuLion represents an important step forward in enhancing our connection to our fans and continuing to showcase our brand of intercollegiate athletics,” said John Iamarino, Southern Conference Commissioner. “NeuLion’s demonstrated experience in delivering digital content to any device helps us maximize our alumni’s affinities for their schools by providing a single digital destination to access every school’s sports content. Offering school-specific content on individual channels leads to higher engagement among viewers.”
With a comprehensive view of sports for each school and across the conference, including league-wide sports calendars and access to live and on-demand content from multiple devices, the SoCon Digital Network engages Southern Conference fans and drives viewing of school and league content.