Discovery
CafeMedia Reaches 91M Monthly U.S. Unique Visitors (SSN)
Story Highlights
CafeMedia, the digital media company that supports and empowers quality content creators announced reaching 91 million unduplicated monthly US unique visitors (UVs) according to the January 2017 comScore Media Metrix® ratings. CafeMedia’s increased traffic positions the publisher at #23 on the comScore top 100 properties listings and outranks well-known publishers including Meredith Digital, Buzzfeed, and Vox Media.
CafeMedia also announced the launch of CafeNation, its proprietary influencer dashboard and platform. “We are inspired by our amazing content creators and the outstanding engagement and loyalty they have built with hundreds of millions of women across their own sites and on every social platform,” said Michael Sanchez, CEO of CafeMedia. “Now, with the launch of CafeNation, we can provide our advertising partners with turnkey solutions to activate these powerful voices, and their 350 million social followers, on behalf of the the brands they love and want to tell their audiences about.”
CafeMedia supports more than 1,500 high-quality content creators across flagship editorial brands CafeMom, Revelist, Vivala, MamásLatinas, and BabyNameWizard. The company’s premium content collective, AdThrive, is home to some of the most popular digital properties covering parenting, home, and food.
As part of its remarkable growth, CafeMedia now ranks #2 in the overall lifestyle categoryii and delivers substantial scale across key verticals, holding leading positions in Parenting, Home, and Food categories respectively.
“Our heritage is in reaching moms, millennials and Latinas, and we’re beyond excited to achieve scale in food and home categories in such a monumental way,” said Marisa Russell, EVP of Sales, CafeMedia. “We’re on a mission to fuel the female creative economy and passion points like home design, trying new recipes, and weekend DIY adventures are how our world class content creators are connecting with their audiences most effectively.”
