M+E Daily

Prime Focus Technologies Showcases Industry First Additions to CLEAR Media ERP (MESA)

Prime Focus Technologies will be showcasing the company’s innovative Hybrid Cloud-enabled CLEAR Media Enterprise Resource Planning (ERP) software at BroadcastAsia 2017. CLEAR is comprised of specialized software modules that automate the entire content supply chain from creation through distribution and promotion, driving significant efficiencies and reducing Total Cost of Operations (TCOP) by up to 30%.

“Cloud-based media solutions are revolutionizing the business of content management in the Media & Entertainment (M&E) industry,” said Ramki Sankaranarayanan, Founder and CEO, PFT. “We are delighted to be at the center of an expanding technology marketplace, and will continue to advance CLEAR’s capabilities with powerful additions that allow content enterprises lower their total cost of operations like never before leveraging the power of technology.”

PFT will be showcasing some of the latest transformational additions to CLEAR Media ERP. These include:

DAX® Production Cloud: ONE software for Dailies & Post workflows that enables all stakeholders within the production supply chain to collaborate, service and distribute media, all on the same software

Promo Operations: A never before functionality that provides end-to-end business process orchestration for promo creation including versioning automation

Mastering Automation: An efficient way to create masters for domestic and international syndication

Interoperable Master Format (IMF): World’s first IMF media player for playback over streaming proxy

CLEAR’s DAX® Production Cloud recently won TV Technology’s highly coveted ‘Best of Show Award’, and Promo Operations received the prestigious ‘StudioDaily Prime Award’. Both awards were presented to PFT at the NAB Show 2017. CLEAR, PFT’s award-winning Cloud-based Media ERP Suite has been successfully deployed at over 170 hybrid cloud locations over the past nine years and currently manages over 1.5 M hours of content.