Business
Technicolor Experience Center, Positron Partner to Drive Cinematic VR, Immersive Media Platforms (MESA)
Story Highlights
VR technology studio Positron, creators of the world’s first full-motion cinematic VR chair, Voyager, has announced a partnership with the Technicolor Experience Center (TEC) designed to help drive the further development of cinematic VR and the immersive media ecosystem. Voyager chair platforms will be installed at the TEC showroom where filmmakers, creators, studio executives, artists and technologists from across the industry come together to realize the full potential of immersive media.
“Positron is focused on providing technology and products for premium cinematic VR that both audiences and creators love. We’re thrilled to make Voyager™ technology available to the Technicolor Experience Center and to contribute to this community of thought leaders focused on the creative and economic growth of VR,” said Jennifer Rundell, COO, of Positron.
“We’re excited to partner with the Technicolor Experience Center to bring Voyager’s hardware and software platforms to Hollywood’s leading cinematic VR creators,” said Jeffrey Travis, CEO, Positron. “The Voyager platform is designed to set a new standard for cinematic VR and location-based experiences. Our mission is to empower storytellers with better ways of sharing immersive stories.”
“Motion and multisensory integration will play a critical role in the effectiveness and adoption of virtual reality and other immersive experiences in the months and years to come, “ said Marcie Jastrow, SVP Immersive Media and Head of the Technicolor Experience Center. The partnership between the Technicolor Experience Center and Positron will provide visionaries in the immersive media community with an opportunity to utilize outstanding multisensory touch points such as motion, scent and haptics into their storytelling experiences.”
