IBC 2017: ZOO to Bring Industry’s First Cloud-Based Dubbing Platform to IBC (MESA)

ZOO Digital is delighted to announce that it will launch the entertainment industry’s first cloud-based dubbing platform to a European audience at IBC 2017.

ZOOdubs, which powers ZOO’s own dubbing service, is set to radically improve how the process is managed for TV and movie content owners. Dubbed audio is essential to extend the global reach of entertainment content and to fulfil consumer expectations in certain territories. However, until now the dubbing process has been prone to error, offered content owners little visibility of the workflow and engaged a limited pool of voice talent.

Lines of audio missed during recording sessions often lead to delays and additional costs, and hearing the same voice artists appear repeatedly in their content is an ongoing frustration for clients.

ZOOdubs encapsulates the entire dubbing process from script localization and adaptation to casting, auditioning and recording. For the first time, cloud technology systematizes the dubbing process, centralizing control, reducing errors and making it simpler to manage the end-to-end workflow.

Content owners now have greater visibility of the dubbing process than ever before; they are able to track projects as they move through the process milestones, reviewing and approving materials, and join in live dubbing sessions from anywhere in the world, at anytime.

ZOOdubs voice artists record auditions live in the cloud, with casting directors able to search, review and cast on the move using a mobile device. Live video direction of dubbing sessions and real-time collaborative script review is all carried out within ZOOdubs, with voice artists and dubbing directors able to work together anytime, anywhere.

Stringent cloud-based security protocols ensure that all video, audio and dubbing reference materials are stored securely yet conveniently accessible to authorized collaborators in the cloud.

Gordon Doran, President at ZOO Digital, explained: “With ZOOdubs, the process is no longer a black hole but now an end-to-end workflow with complete visibility every step of the way.

“ZOOdubs delivers a huge step forward for dubbing services. It addresses head on the key challenges faced by content owners, and aims to shake up an industry which has been crying out for a service provider to do dubbing differently.”

Visit ZOO Digital at IBC 2017 (5.B48) September 14 – 19 to be one of the first to see ZOOdubs in action.