Business

Adobe today announced it has been named by Gartner as a Leader in the 2018 “Magic Quadrant for Digital Experience Platforms” research report.

“In virtually every industry, brands have to reimagine each part of the organization to laser focus on delivering stand-out experiences or risk failing in no time,” said Suresh Vittal, vice president, Adobe Experience Cloud. “No other company offers a more complete and integrated set of digital marketing, ad tech, analytics and data management solutions that lets brands delight customers with every interaction. The integration of Adobe Experience Cloud with Adobe Creative Cloud Enterprise ensures maximum impact of customer content through big data.”

This report evaluated 21 vendors, and Adobe was among four vendors in the Leaders quadrant, based on the ability to execute and completeness of vision. The evaluation criteria for ability to execute include product or service, overall viability, sales execution/pricing, market responsiveness/record, marketing execution, customer experience and operations. Of all the vendors evaluated, Adobe was furthest to the right for completeness of vision, where evaluation criteria include market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation and geographic strategy.

“Our partnership with Adobe helps us get the right message in front of the right customer at the right time,” said Michael Marino, chief experience officer, Caesars Entertainment Corporation. “We are moving in an exciting direction—a place where we can display targeted content across websites and screens on properties to enhance experiences and increase engagement.”

Within Adobe Experience Cloud, tightly integrated solutions offer a complete set of cutting-edge technologies that enable brands to deliver data-driven, tailored experiences across all customer touch points. This includes experience management and personalization across all screens and devices, experience delivery through advertising, video as well as other channels and analytics.

The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels and customer touch points.