Games/Interactive
Source Digital Partners with ReactorOne for Sports Vault’s E-Commerce Strategy, Interactive Content Platform (MESA)
Story Highlights
Working together, Source Digital and ReactorOne rebuilt and replatformed the Sports Vault site to make it a more unique, customized shopping experience for visitors. Source Digital is applying its SourceSync.io platform to not only create a completely new revenue stream around branding and products for Sports Vault as visitors shop through videos, it’s also providing an advanced engagement strategy. While on the website, visitors will be able to further immerse themselves in videos of sports highlights and discover additional details of each sports team, athlete, stadium, etc.
“This collaboration is a great example of how viewer-activated personalized experiences combined with e-commerce capabilities create new revenue streams that give business a unique competitive edge,” says Hank Frecon CEO, Source Digital.
“Additionally, launching the Sports Vault shopping experience during the most exciting time of the pro football season is ideal for sports fans,” says Jeremiah White, CEO, ReactorOne.
“The technology, work ethic and ability to work out of the box made Source Digital and ReactorOne an easy choice,” adds Pat Waters, President and CEO of Philly Sports Holdings, LLC, the holding company for Sports Vault.
ReactorOne is the Web content management system (CMS) and e-commerce and inventory engine of the site. Source Digital is responsible for the media management system, commerce in content, and smart content activation, which brings consumer engagement to new heights. This next wave of marketing tech enhances the search and discovery experience for consumers, ultimately improving customer engagement.
