Games/Interactive

Veritone today announced that Entercom has selected Veritone as a premier technology partner. This new license agreement brings Veritone’s powerful aiWARE platform to Entercom’s robust portfolio of over 235 highly-rated radio stations coast to coast.

“The future of this market is clear: listeners will continue to consume audio, in terms of radio, podcasts and the like, but how they consume it will change,” said Ryan Steelberg, president of Veritone. “AI is starting to play a role in how users interact with audio. For example, AI can evaluate how users are engaging and listening, and can apply predictive analytics to construct playlists based on the user’s preference. The Veritone platform can help advertisers, radio groups and others to not only deliver what their customers want, but also to stay ahead of the curve as the consumption of audio changes. We help our partners be at the forefront of trends such as interactivity with broadcast and media, content personalization and more.”

According to PwC and Ovum, U.S. radio advertising revenue will total more than $24 billion by 2021. With so much at stake, radio groups, advertisers and marketers require the ability to conduct ad verification and tracking, measurements, reach, tone, analytics and effectiveness. Veritone offers a 360-degree view, giving advertisers and radio groups complete visibility to in-program content, live content and commercial breaks.

“The market for radio broadcast is evolving rapidly, and continued and major growth is expected,” said Bob Philips, chief revenue officer at Entercom. “We’re excited to begin delivering new value to our listeners and partners, and focusing our efforts on new projects that drive us forward as the industry leader.”

“Not only is broadcast audio continuing to grow and reach all generations, but sports broadcast specifically has developed and modernized to meet the needs of fans,” said Mike Dee, president of Entercom Sports. “Entercom is always looking to innovate, and artificial intelligence has proven itself as the next step in enterprise technology.” Dee’s previous leadership as president and chief executive officer of the San Diego Padres, Miami Dolphins and Sun Life Stadium gives him a critical and much needed perspective for sports business enterprise, as well as the constant revenue development they depend on.

aiWARE delivers actionable insights from previously unstructured data, as well as industry-critical capabilities such as indexing for search and discovery. This is accomplished via verifying, monitoring and repurposing aired content, not just pre-produced spots, but also live streams. Major sports broadcasters and organizations Veritone to maximize their audience reach, fan affinity, and ultimately, sponsorship revenue. With Veritone, users can verify campaign delivery, reaffirm sponsorship value with shareable analytics, and monitor in-game detection of speech, sentiment and more.