M+E Daily
NAB Show: NeuLion Launches Insights Report Around OTT ‘Watch Data’ (MESA)
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NeuLion today announced the launch of its NeuLion “Watch Data” Insights report.
As consumers connect, transact and stream OTT services powered by NeuLion, aggregate audience data or “watch data” is collected in the backend to provide meaningful insights as it relates to attracting and keeping OTT subscribers, including consumer engagement metrics, programming effectiveness, lifetime value, retention rates and the results from marketing efforts by its video rights holders.
NeuLion powered OTT services consist of many of the largest entertainment, sports, and media brands in the world including NFL Game Pass, NBA League Pass International, UFC.TV and UFC Fight Pass, Univision Now, Poker Go, BTN2Go, Sky Sports, Eleven Sports Network, English Football League and others. Last year, streaming from these services resulted in 63,000 live events delivered, 300 live linear channels streamed every hour and consumer purchase transactions in over 180 countries and territories around the world.
Analyzing this aggregated data, the NeuLion “Watch Data” Insights Report will showcase views that demonstrate the changing nature of video consumption and how marketers can leverage opportunities for increasing lifetime value and strategies for profitable revenue growth.
