Business
IBC 2018: Avid to Showcase Workflow Solutions (MESA)
Story Highlights
The current pace of technological innovation is mind-blowing, fueled by insatiable consumer demand for compelling, entertaining, and informative content. Now more than ever, media enterprises, creative teams, and independent professionals have to deliver higher quality content, in shorter time frames, on more distribution platforms to compete for viewers. The unrelenting demand for content requires consolidated workflows that give freedom to creative teams.
Avid at IBC will show how it’s developing the tools and workflow solutions scaled just for broadcaster’s needs:
• Work more efficiently, flexibly, and affordably with the Avid MediaCentral platform;
• Take advantage of Avid On Demand cloud solutions and services to extend MediaCentral’s capabilities;
• Enable teams to collaborate in real-time, anywhere, anytime, from any device;
• Empower creatives to share their profiles and connect with other creatives via the Avid Artist Community platform;
• Discover and purchase the latest apps, plugins, content and more using the company’s open commerce platform, Avid Marketplace;
• Because all these platforms are connected, employees are connected. All the interoperability and technology is handled by Avid and our partners, so company’s can focus on storytelling and business success.
On the IBC show floor in Amsterdam, Avid will be giving away official Avid webcam covers and buttons. And those who follow Avid on the company’s social media channels will be eligible to win a free one-year subscriptions to Pro Tools and Media Composer.
