Digimarc Demonstrates ‘Scan & Scale’ at NRF 2019 (MESA)

Digimarc will highlight at this year’s NRF the growing adoption of Digimarc technology by some of the world’s largest retailers and consumer brands. Digimarc and its global alliances will showcase applications and solutions to improve shopper experiences and store operations at checkout, at the shelf, in the aisles, in center store, and in perimeter fresh departments.

Demonstrations will feature Digimarc Barcode for Thermal Labels and Digimarc Barcode for Packaging, with expansion into apparel hangtags and new applications for flowers and plants in home and garden departments. Showing the broad applicability of Digimarc Barcode throughout the supply chain, the company will also demonstrate traceability and transparency solutions and preview a new manufacturing solution in collaboration with Cognex that improves quality management for consumer brands.

“Our alliances and the expanding application development are crystalizing a customer-first vision for retailers of a better shopping experience and improved approaches to store operations, showing means to deliver superior retail experiences and more efficient store operations than Amazon Go,” said Bruce Davis, CEO, Digimarc. “We will demonstrate to retailers how to deliver unprecedented convenience, choice, and control to their customers with less investment and overhead than Amazon Go-like approaches.”

The company’s device, pre-media and packaging supplier alliances will be on display throughout the exhibition, and in alliance member booths, showing increasing capabilities to scale the platform on the path to global adoption.

The 2019 NRF show is being held at the Jacob K. Javits Convention Center in New York City, January 13-15.