Games/Interactive
NAB 2019: NAB Show to Feature New ‘eSports Experience’ (MESA)
Story Highlights
NAB Show is introducing the “eSports Experience,” a new exhibit floor destination located in the North Hall of the Las Vegas Convention Center. The interactive area features exhibits, a theater and educational programming that showcase the latest online gaming trends and content delivery technologies. The 2019 NAB Show will be held April 6-11, with exhibits April 8-11.
Sessions will examine the overall landscape of the increasingly popular live gaming industry. Examples of topics include branding, media rights, in-game camera systems, streaming, monetization, consumer engagement and game development, among others. The eSports Experience will include a live gaming component, in which attendees can observe professional teams and also have the opportunity to play themselves.
The eSports Experience houses a built-in recording studio, in which popular gaming radio show CheckPoint XP will conduct live interviews with NAB Show speakers, industry leaders and influencers.
Additionally, NAB Show will feature a Main Stage session titled “The eSports Evolution: What’s Next in Gaming” on Wednesday, April 10. Panelists will discuss trends and technologies impacting both players and content creators. Participants include professional gamer and founder of ReadyUp Johnathan “Fatal1ty” Wendel; Detroit Renegades Co-owner Chris Roumayeh; Ari Segal, CEO, Immortals, LA Valiant & MIBR; and compLexity Gaming Chief Media Officer Cam Kelly.
Esports professionals and fans will also have the opportunity to network during an industry meet-up held in the eSports Experience on Wednesday, April 10 at 4:30 P.M.
