IBC 2019: MESA Members Bringing Storage, Cloud Tech

New cloud applications, top storage technologies and full platforms for media and entertainment companies will be on hand at IBC 2019 from members of the Media and Entertainment Services Alliance (MESA).

This is the first of three stories covering what MESA’s members are up to in the Hollywood IT Society arena, with previews for Adobe, Akamai, Amazon Web Services, Avid, BeBanjo, Comcast Technology Solutions, Deluxe, Dolby, EditShare, Eurofins and Gracenote.


As part of IBC 2018, Adobe unleashed a bevy of new Creative Cloud application. Expect big things again this year from the company. Heading into the show, Adobe announced a new
“speed” feature for Premiere Rush, the company’s all-in-one video editing software for online video creators. Speed, a much-requested addition from users that allows Premiere Rush owners to manipulate the speed of footage while still maintaining control over audio pitch, ramp speed, and the duration of the edited clip. Hall 7.B35


Akamai will show off its Edge Cloud solution line, which leverages the power of the company’s edge platform in order to streamline and secure the delivery of data to devices and in-application messaging. Serving the needs of businesses with billions of endpoints online, Edge Cloud aims to boost the adoption and power of in-application messaging.

“Akamai is investing to extend its network capabilities with the goal of meeting the unique needs of the growing IoT device and application messaging markets,” said Craig Adams, SVP and GM of web performance and security for Akamai Technologies. “Delivering massive amounts of data across the globe securely is in Akamai’s DNA. We are focused on developing technology designed to scale, simplify and secure the way IoT and application data is delivered to endpoints.” Hall 1.D35

Amazon Web Services

Amazon Web Services will demonstrate advances in distribution, the media supply chain, content creation, technology innovation, artificial intelligence and machine learning during IBC, showing off content-aware encoding for OTT video, the ability to deploy end-to-end solutions for live streams, the automation of transcription and translation, personalized search tools and much more. AWS will host a dozen partner companies at its booth, allowing visitors to see what’s possible with AWS technologies. Hall 5.C80


Avid will bring audio, video, graphics, and storage solutions to IBC, and sharing how its workflows help clients collaborate with storytellers, produce content, and scale multimedia projects. Avid will feature hands-on training in one-hour sessions, covering Media Composer, MediaCentral, and Maestro Graphics. At its booth, Avid will show how it enables companies to create and deliver stories across multiple platforms, boost brands and gain viewership using real-time 3D graphics, and create soundtracks and tailor audio post-production. Hall 7.B55


BeBanjo will use IBC to show how major media companies — including Turner, BBC Studios, AMC Networks and more are using its technologies for VOD planning and scheduling. Movida, BeBanjo’s web-based scheduling offering for rights management and scheduling across platforms; Metadata product that automatically transforms schedule and metadata to dozens of formats; and the Sequence hub where media operations teams can collaborate will all be on hand. Hall 3.B28

Comcast Technology Solutions

Comcast Technology Solutions will use IBC to show off its recently announced global ad management solution, one that aims to unify linear and digital workflows. The solution is part of a suite of services that automates media workflows from planning and distribution, to talent rights management and creative optimization. The suite of services saves advertisers and agencies time and money, by automating the manual processes of matching creative to media buys, managing traffic and delivery, creative versioning, and reporting across all channels. Hall 14.A.49


At IBC, Deluxe will show off Deluxe One, which promises best-in-class services, flexible scale, and capacity to give customers an end-to-end supply chain platform that takes content from the lens to living room, anywhere in the world.

An innovative, cloud-based platform, Deluxe One unifies services from creation and localization to transformation, packaging and delivery of content. The European launch of Deluxe One hit at IBC 2018, and the company has since added automation and AI technologies to make it more efficient and user-friendly. AWS Partner Pavilion, booth 5.C80.


At IBC, EditShare will unveil its next-generation file system and management console, EFS 2020, Powering faster EditShare storage nodes and networks, EFS 2020 enables media organizations to build extensive collaborative workflows, shielding creative personnel from the underlying technical complexity while equipping administrators and technicians with a comprehensive set of media management tools. To the end-user, the latest release offers an improved, fast and flexible collaborative storage space with an increase in throughput performance of up to 20%. To the engineers who manage it, EFS 2020 offers a scalable, stable and incredibly secure media storage platform. Hall 7.A35

Eurofins Digital Media Services

Eurofins will showcase its newest suite of automated test tools, test services, and cybersecurity services for broadcasters, pay TV service providers, studios and programmers, device and IoT manufacturers, standards organizations, and other industries. Eurofins serves companies including Com Hem, Conax, Freesat, Freeview, Hisense, Kabel Deutschland, KPN, LG, Liberty Global, Panasonic, Sky Deutschland, tivù, Vestel, Vodafone Group, Zenterio, and many others. It is part of the larger Eurofins Group, with an international network of more than 800 laboratories in 47 countries, 45,000 staff members, and sales of more than 3 billion euros. Hall 5.B45


Gracenote will show off its unique suite of entertainment data and analytics products designed to help companies throughout the European video ecosystem increase their search and discovery capabilities, and make smarter content investments. Look for news around how parent company Nielsen is bringing addressable TV advertising capabilities to Europe, how Gracenote is enabling advanced content search and discovery for European providers, and how Gracenote and Nielsen are delivering new content analytics platforms to inform development, licensing and distribution decisions. Hall 14.G29