Business

German editorial creative facility Trailerhaus has revamped its security measures and media management infrastructure, and has looked to media creation and management tech specialist EditShare for help.

EditShare’s EFS media-engineered shared storage platform and its EditShare Flow for workflow media management have both been integrated into Trailerhaus’ facility, which churns out more than 300 trailers and editorial projects for the German-speaking market each year. Part of the move was due to the file audit capabilities of EditShare EFS, a security best practice recommended by the Content Delivery & Security Association (CDSA) and Motion Picture Association (MPA), according to Norbert Keil, Trailerhaus founder and chief creative officer.

Using EditShare EFS allows his company to easily trace content movement to exactly who did what and when.

“For a facility like ours, security is priority number one,” Keil said. “It’s as important as being known creatively. Stolen content costs clients millions of dollars and is the end of your business. And today, for our industry, the biggest risk is not so much cyber as it is the people that have access to the content and the lack of protocols around how they are supposed to handle, modify and distribute the material.”

“It is good to have organizations like the CDSA and MPA identifying best practices and TPN [Trusted Partner Network] defining security standards that we can all follow. It gives our clients peace of mind that we are implementing the highest degree of security measurements. It also gives vendors like EditShare a path to develop the capabilities we require such as the digital audit trail.”

While some security layers focus on blocking physical access to critical media access, EditShare’s EFS auditing capabilities focus on tracking the usage of files, looking at user behaviors including login and logouts, file opens, creations, modifications, movements and deletions.

“When we first started, we could only trace logins on PCs. With EditShare file auditing, we are now able to trace content movement back to exactly who did what and when. It’s simple to use and it is airtight,” Keil said.

Rob Adams, VP of worldwide sales for EditShare, added: “Facilities like Trailerhaus are under immense pressure to implement highly secure solutions, yet the wide range of options out there tend to limit performance and creative collaboration. We recognized early on that security was incredibly important and the available solutions were not addressing what the creative market requires and how they work. Our security features were designed to support media workflows, fulfilling critical security layers as outlined by guiding industry organizations MPA, CDSA and TPN.”