Business
Veritone Signs Collab to Expand User-Generated Content Library (MESA)
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Veritone announced a new agreement with Collab. As user-generated content has grown in popularity with creatives, this agreement will allow Veritone to expand its content library and enhance availability of user-generated content for licensing and creative projects.
“User-generated content has become increasingly popular, particularly during these unprecedented times. Our content licensing customers crave the flexibility and authenticity that user-generated content offers. Working with Collab will enable us to meet those increasing demands head-on,” said Jay Bailey, vice president of entertainment licensing at Veritone. “By partnering with Collab, we’re excited to be able to bring its thousands of unique, readily available moments and content to our customers for their creative projects.”
A leader in independent content creation, Collab works with top user-generated content creators on YouTube, Instagram and TikTok. Adding Collab’s content to Veritone’s library will equip Veritone and its customers with the most popular and timely user-generated content for major advertising and editorial productions through Veritone’s experienced research and advisory team. Content that has generated millions of views will be available to seamlessly license, providing customers with new creative and additional production flexibility.
“Veritone’s licensing expertise and relationships will open the doors for our creators and partners to connect with a wider audience using their authentic narratives and content,” said Art Zeidman, EVP, Growth at Collab. “With the shift in demand to ready-made user-generated content, we’re thrilled that so many of our creators’ unique moments will be able to be leveraged and monetized right away, thanks to our relationship with Veritone.”
Collab’s content collection can be found on Veritone Commerce, a licensing portal that allows users to easily search for premier content across Veritone’s content partners, including the NCAA®, CBS News, Bloomberg, the United States Tennis Association and many more. The Collab collection has over 50,000 assets, with additional pieces of content being added each week to the platform.
